Comments on: Paying the Bills http://manalang.com/archives/2004/02/12/paying_the_bills/ enhancing your experience since 2003. Fri, 05 Dec 2008 00:31:36 +0000 http://wordpress.org/?v=2.6.5 By: aaron wall http://manalang.com/archives/2004/02/12/paying_the_bills/#comment-17961 aaron wall Sat, 14 Feb 2004 11:39:05 +0000 http://manalang.wordpress.com/2004/02/12/paying_the_bills/#comment-17961 How do you sell a blogger an ad about blogging that is from a third party? If blogs are tightly focused (like mine) then the ads can become more relevant. Traditional blogs will not get many ads though unless people are just clicking on their buddies ads. I bet the average clickthrough rate on blog ads is far under 1% and the ROI is not very good for blog software companies. If they were then New York Times technology would not have been your top ad. Also your links about Tim Bray's ads actually link to Jeremy Zawodny's blog. How do you sell a blogger an ad about blogging that is from a third party?

If blogs are tightly focused (like mine) then the ads can become more relevant. Traditional blogs will not get many ads though unless people are just clicking on their buddies ads.

I bet the average clickthrough rate on blog ads is far under 1% and the ROI is not very good for blog software companies. If they were then New York Times technology would not have been your top ad.

Also your links about Tim Bray’s ads actually link to Jeremy Zawodny’s blog.

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